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Content is king: writing and editing on-line

https://cwslc.andornot.com/en/permalink/catalog110646
Mill, David. Oxford, UK: Butterworth-Heinemann (Elsevier) , 2006. 2nd ed.
Material Type
Book
Call Number
REF AA 100 MIL 2006
Availability
1 copy, 1 available
This book is written specifically for marketers to enable them to produce more effective copy for an online audience. Drawing on his experience in professional writing, the author provides guidance on the key topics to be addressed and important tips when writing for the web, such as writing for we…
More Information is Available
Author
Mill, David.
Edition
2nd ed.
Place of Publication
Oxford, UK
Publisher
Butterworth-Heinemann (Elsevier)
Publication Date
2006
Physical Description
Paperback, 211 p.
Subject
Writing. Style manuals
Internet
Abstract
This book is written specifically for marketers to enable them to produce more effective copy for an online audience. Drawing on his experience in professional writing, the author provides guidance on the key topics to be addressed and important tips when writing for the web, such as writing for web sites, writing for e-mail, e-zines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
ISBN
9780750663175
Language
English
Material Type
Book
Call Number
REF AA 100 MIL 2006

Copies

Copy 1 BC Children's and Women's Study and Learning Commons REF Available
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