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C&W Library Catalogue

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2 records – page 1 of 1.

Content is king: writing and editing on-line

https://cwslc.andornot.com/en/permalink/catalog110646
Mill, David. Oxford, UK: Butterworth-Heinemann (Elsevier) , 2006. 2nd ed.
Material Type
Book
Call Number
REF AA 100 MIL 2006
Availability
1 copy, 1 available
This book is written specifically for marketers to enable them to produce more effective copy for an online audience. Drawing on his experience in professional writing, the author provides guidance on the key topics to be addressed and important tips when writing for the web, such as writing for we…
Author
Mill, David.
Edition
2nd ed.
Place of Publication
Oxford, UK
Publisher
Butterworth-Heinemann (Elsevier)
Publication Date
2006
Physical Description
Paperback, 211 p.
Subject
Writing. Style manuals
Internet
Abstract
This book is written specifically for marketers to enable them to produce more effective copy for an online audience. Drawing on his experience in professional writing, the author provides guidance on the key topics to be addressed and important tips when writing for the web, such as writing for web sites, writing for e-mail, e-zines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
ISBN
9780750663175
Language
English
Material Type
Book
Call Number
REF AA 100 MIL 2006

Copies

Copy 1 BC Children's and Women's Study and Learning Commons REF Available
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Writing for the web 3.0

https://cwslc.andornot.com/en/permalink/catalog110645
Kilian, Crawford. North Vancouver, BC: Self-Counsel Press , 2007. 3rd ed.
Material Type
Book
Call Number
REF AA 100 KIL 2007
Availability
1 copy, 1 available
Written for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. This book will not teach you how to code in html or Java. Instead, it offers sound principles that web writers n…
Author
Kilian, Crawford.
Edition
3rd ed.
Place of Publication
North Vancouver, BC
Publisher
Self-Counsel Press
Publication Date
2007
Physical Description
Paperback, 202 p.
Subject
Writing. Style manuals
Internet
Abstract
Written for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. This book will not teach you how to code in html or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate bad writing habits.
Notes
Includes CD-ROM in pocket at back of book
ISBN
9781551807386
Language
English
Material Type
Book
Call Number
REF AA 100 KIL 2007

Copies

Copy 1 BC Children's and Women's Study and Learning Commons REF Available
Show Less